INSTEAD OF ABRACADABRA

Today, iTunes announced the release of 20 FREE short films from the Sundance Film Festival. Among them is "Instead of Abracadabra," the hilarious and endearing story of a 20-something slacker who lives at home with his disapproving parents and has only one goal: to be a great magician. The concept for the film was born when Eklund cut a show reel for a local magician, which included four hours of material and, naturally, some bloopers. "You could really feel the panic when something went wrong and how he acted to cover things up again," Eklund says. "I felt I just had to do something that had the same sort of nerve. I'm a huge fan of magic and have nothing but respect for those who dare perform it, especially the Swedish Super Wizard Joe Labero." DOWNLOAD "INSTEAD OF ABRACADABRA" FOR FREE FROM THE ITUNES STORE (iTunes Link)