PRESTO DIRECTOR TALKS ABOUT CONCEPT

Academy Award Nominated Animated Feature Presto's Director Doug Sweetland (Pictured Right) revealed the original story concept in an interview with ComingSoon.net and we thought our readers would be interested to learn how much the story changed from its' inception. According to Sweetland, "I came up with a pitch, I was gearing it towards, you know, Pixar's tastes by having it be kind of like more buddy-oriented and having two sympathetic characters. So the magician actually was a really nice guy in the original pitch, as was the bunny rabbit. He was a total innocent. He was just this rabbit off the street who wanted an autograph and this magician just had his rabbit dump him, so he incorporates this rabbit off the street into the act. It was actually like two likeable guys, and that's kind of actually the story that Pixar greenlit."