MOST INTERESTING TRICKS IN THE WORLD

The "Most Interesting Man in the World" seems to like magic. For Halloween, and in conjunction with their "Most Interesting man in the World" ad campaign, Dos Equis has announced a "Most Interesting Tricks" promotion for Halloween. According to Convenience Store News, "It (the campaign)  invites consumers to cultivate the art of illusion and trickery, while providing retailers and on-premise operators the tools to levitate their sales during this fun-filled holiday period. On-premise, consumers will be treated to a fun-filled brand experience aimed at reaffirming Dos Equis as the beer choice for the most interesting individuals. Most Interesting Tricks promotions will invite consumers to perfect the art of the illusion, test the theory that the hand is quicker than the eye and impress their friends by learning magic from the Dos Equis bag of tricks. Costumed Dos Equis brand ambassadors will be on hand to engage consumers and create excitement among account patrons."

Read the complete article HERE.